Desiree Perez is an executive at ROC Nation as well as at Tidal, Jay-Z’s music streaming service which is available on the iTunes Store and Google Play Store. Music streaming has become a huge industry over the last decade, completely supplanting the purchase of physical discs in order to listen to music. Coming later to the party than the established players in this industry, Tidal is the underdog in the fight to reign supreme as the preferred provider of online musical content.
In the first few year of Tidal’s existence, management of the company was in a constant state of upheaval as CEO’s came and went. Rather than giving up, Jay-Z decided to bring in his longtime friend and business associate Desiree Perez to right the ship. She has proven to be more than able at this task. Her first move was to use her considerable negotiating and accounting skills to sign exclusive contracts with some of the top names in the music industry. This resulted in many people becoming aware of Tidal and signing up for free memberships in order to try the service out before committing to paid memberships. Related article on pagesix.com.
Desiree Perez has been with ROC Nation since it was established and her husband, Juan Perez, in the head of the organization. Her talents for signing deals that are mutually beneficial for ROC Nation and the artists are legendary. She is responsible for handling Beyoncé’s Formation stadium tour as well as being instrumental in the deal Rihanna signed with Samsung, hop over to prettymanprettyman.com for an additional read.
Additionally, Desiree Perez is a producer. She produced the On the Run tour that featured the talent of Beyoncé and Jay-Z. She also produced the movie Change: The LifeParticle Effect in which she also appeared as herself, check this on templeofthecave.com. She is a multi-talented individual who has attained quite a bit of success in her career.
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