Andy Wirth is the Chief Executive Officer of Squaw Valley and Alpine Meadows Ski Resorts located in Squaw Valley, CA. From his early age, Andy have been passionate about nature working as a ranger in Rock Mountains and San Pedro National Park.
In a recent interview in a KCRW Station program ‘Press Play with Madeleine Brand’, Andy Wirth sat down with Madeleine to discuss the current draught that has threatened to affect the west coast and the skiing mountains of California.
As businesses and households seek to conserve more during the period, Madeleine was curious to know how Andy Wirth’s luxurious resorts were planning to handle the draught that had already reduced the overall precipitation by 27% within a period of three years. Learn more about Andy Wirth: www.kcrw.com/people/andy-wirth
As the interview started, Andy was asked to describe how the draught had affected the skiing resorts. He responded by saying that though the draught had already reduced his resort’s profit margin by roughly 25%, the resorts could still withstand an infinite amount of such winters despite the lack of snow fall.
He expounded this by saying that the company was investing in the snow making business through scientific mechanisms.
Andy Wirth also pointed out that draught should not be perceived as a curse. Rather, it should serve to teach the people of California the significance of conserving the unreplaceable natural resources rather than waste them.
In addition to that, Andy Wirth planned to improve mountains design and infrastructure, renovate guest lodgings and base area facilities, increase festivals and events as well as improve the culinary.
This way, he could target businesspeople who organized meetings in resorts, couples who booked weddings as well as those who celebrated their traditional events across the world.
The thought of dealing with a draught didn’t distract Andy Wirth. Rather, he was pretty much excited about having to deal with the challenge. Having experienced how volatile nature can be when working as a ranger, he believe that the situation was a chance to learn that natural resources should never be wasted. Learn more about Andy Wirth: http://squawalpine.com/explore/blog/andy-wirth-elected-chairman-reno-tahoe-regional-air-service-corporation
At an age of 49, Andy Wirth want to focus on his philanthropic commitment. He has been a major contributor to a whole lot of community services and environmental organizations around the Tahoe region of California.
His long-term objective is to improve the popularity and reputation of Squaw Valley, making it the best skiing destination in the world.